White papers
In-depth research for event professionals
Data-backed deep dives into matchmaking, exhibitor engagement, event operations, and the tooling that drives measurable ROI.
The complete guide to B2B event matchmaking
Marie Laurent · Head of Matchmaking, mytradeshow.ai
A data-driven deep dive into designing, operating, and measuring one-to-one meeting programs at B2B trade shows and innovation events. From scouting the right participants to post-event analytics, this guide covers every step organizers need to turn matchmaking into a revenue engine.
Exhibitor engagement ROI playbook
James Okonkwo · Director of Customer Success, mytradeshow.ai
Benchmarks, funnel metrics, and campaign ideas to lift booth traffic, qualified conversations, and sponsor renewals. Built for marketing and sales leaders who need to prove event impact with numbers.
Event operations automation guide
Elena Vasquez · VP Operations, mytradeshow.ai
A practical framework for reducing manual work across floor plans, schedules, and exhibitor data. For operations teams scaling multi-track programs without adding headcount.