For sales directors
Hit revenue targets with an event-native sales engine
Your team sells booths, sponsorships, and packages — not generic SaaS. Give them sequences, enrichment, pipeline, and dashboards built for how event sales actually works.
Pain points
Sound familiar?
Scattered pipelines
Deals live in email threads, spreadsheets, and a CRM that was never configured for multi-event, multi-SKU selling.
Manual follow-up
Reps rewrite the same outreach. Hot leads cool off while someone is on the road at another show.
No manager visibility
You cannot see stage conversion, rep load, or forecast accuracy until someone builds a deck by hand.
Attribution blind spots
Marketing says campaigns work; sales says otherwise. Nobody can trace a closed deal to the first touch.
How we help
Modules that map to your workflow
Sales automation
End-to-end view from prospect lists to closed contracts — designed for event organizers, not adapted from B2B SaaS defaults.
Email sequences
Multi-step outreach with personalization, branching, and tracking so reps focus on conversations that close.
Lead management
Kanban pipeline, tasks, and handoffs so nothing falls through between events.
Campaign analytics
Dashboards, rep performance, and revenue attribution your board can understand.
Team management
Roles, territories, and onboarding so scaling the team does not mean chaos.
Day in the life
Before and after mytradeshow.ai
Before: heroics and guesswork
- —Forecast calls based on rep memory instead of live pipeline data.
- —Enrichment and outreach are inconsistent across territories.
- —You discover bottlenecks only when targets are already at risk.
After: repeatable revenue motion
- Standard sequences and enrichment give every rep the same starting quality.
- Managers see stage health, activity, and attribution without exporting CSVs.
- Team and territory rules keep ownership clear across events and regions.
Scale the sales org, not the chaos
Sales directors use mytradeshow.ai to run a predictable pipeline across every edition and every market.
Book a demoMore for your team