Email sequences
Automated outreach that fills your event
Multi-step email sequences that nurture prospects from cold outreach to signed deals. Whether you are recruiting exhibitors, securing sponsors, or closing partnerships — personalize every message, A/B test what works, and track engagement in real time.
Multi-step sequences
Build campaigns with up to 12 steps — initial outreach, follow-ups, breakup emails — each with configurable delays and conditions.
Personalization at scale
Dynamic merge fields pull in company name, event name, exhibitor packages, sponsorship tiers, and past participation history so every email feels hand-written.
Performance tracking
Real-time reporting on opens, clicks, replies, bounces, and booked meetings for every sequence and every step.
Sequence builder
Build multi-step campaigns
Design outreach flows visually. Add email steps, set wait times, branch on prospect behavior, and A/B test subject lines — all without writing code or leaving the platform.
Conditional branching
Split sequences based on opens, clicks, or replies. Prospects who engage get a different path than those who go quiet.
A/B testing built in
Test two subject lines or two body variants per step. The system auto-selects the winner after your sample size is reached.
Template library
Start from proven templates for exhibitor acquisition, sponsorship proposals, partnership outreach, and renewal campaigns — then customize to match your event voice.
Personalization
Personalize at scale
Generic blasts get ignored. mytradeshow.ai lets you send emails that reference the prospect's company, their event history, and the exact exhibitor packages, sponsorship tiers, and partnership options that fit their budget — automatically.
Dynamic merge fields
Insert company name, industry, revenue range, past events attended, and recommended package tier directly into subject lines and body copy.
Smart templates
Templates adapt based on prospect attributes. A returning exhibitor sees renewal language; a new sponsor prospect sees a partnership intro pitch.
Tracking
Track every interaction
Know exactly when a prospect opens your email, clicks a link, or replies. Use that engagement data to trigger the next step automatically — or alert a rep to jump in with a personal follow-up.
Open and click tracking
Pixel-level tracking on every email. See which prospects are engaged and which need a different approach.
Automatic follow-up triggers
When a prospect clicks your pricing link twice, automatically send the next step early or notify the assigned rep to call.
Step-by-step analytics
See conversion rates between every step in the sequence. Identify where prospects drop off and optimize accordingly.
Integrations
Gmail and calendar integration
Sequences send from your actual Gmail or Outlook inbox — not a marketing tool address. Replies land in your inbox. Booked meetings sync to your calendar instantly.
Send from your real inbox
Emails come from your personal address with your signature. Deliverability stays high because you are not sending from a bulk tool.
Calendar sync
When a prospect books a meeting through your scheduling link, the event appears on your calendar and the sequence pauses automatically.
Stop sending one-off emails
Event sales teams using automated sequences book 3x more meetings and cut manual follow-up time by 80%. Start building your first sequence today.
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