Cadences that turn cold prospects into booked booths.
Build multi-step email sequences with branching, merge-field personalization, and A/B tests — then watch every open, click, and reply move exhibitors toward a signed contract.
One blast is not a sales motion — booths close on touch three to five.
One-off emails die after send
A single blast has no memory. Prospects who open but never reply get forgotten while the team moves on to the next list.
Follow-up is tribal knowledge
Who got touch two? Who needs a breakup email? Spreadsheets and shared inboxes cannot keep a consistent cadence.
Generic copy sounds like spam
Without merge fields for package tier, past participation, and company context, every message looks mass-produced.
No branching on behaviour
Openers, clickers, and silent prospects all get the same next step — wasting the signal that should change the path.
Subject lines go untested
Teams guess which opener works. Without A/B testing per step, weak messaging runs forever on the whole list.
Drop-off is invisible
You see total opens, not which step loses prospects — so you cannot fix the weak link in the cadence.
A sequence engine built for event sales cadences
Builder, merge fields, branching, A/B tests, step analytics, and real-inbox send — each piece owns one job in the cadence.
Visual multi-step builder
Design up to 12 steps with wait times, conditions, and templates for exhibitor acquisition, sponsorship, and renewals — no code required.
- Drag-and-drop steps with configurable delays
- Proven templates for booth and sponsor outreach
Merge-field personalization
Insert company name, event history, package tier, and sponsorship options so every email feels written for that prospect.
- Dynamic fields in subject and body
- Returning exhibitors see renewal language
Behaviour branching
Split the path on opens, clicks, and replies. Engaged prospects get a different next step than quiet ones.
- Branch on real engagement signals
- Auto-advance or pause on reply
Per-step A/B testing
Test two subject lines or body variants on any step. The winner rolls out automatically once your sample size is hit.
- Subject and body variants per step
- Auto-select winner after sample size
Step-level analytics
See opens, clicks, replies, and conversion between every step — find where prospects drop and fix that link.
- Per-step conversion rates
- Engagement alerts for hot prospects
Real inbox & calendar sync
Sequences send from your Gmail or Outlook address. Replies land in your inbox; booked meetings pause the cadence.
- Send from your real mailbox
- Calendar booking pauses the sequence
From a blank canvas to a live, measurable cadence
Design the cadence
Add steps, delays, and branches. Start from a booth-sales or sponsorship template, then tune the voice.
Wire merge fields
Map package tiers, past events, and company fields into subjects and bodies so every send feels one-to-one.
A/B the weak steps
Run subject or body variants on high-volume steps until a clear winner emerges.
Launch from your inbox
Activate the sequence. Mail goes out from your real address with throttling that protects deliverability.
Watch step analytics
Track drop-off between steps, jump in on hot replies, and iterate the weak links in the flow.
Before and after mytradeshow.ai sequences
Before: blasts and forgotten follow-ups
- Reps send one email and lose track of who needs touch two.
- Every prospect gets the same copy regardless of package fit.
- Subject lines never get a fair A/B test at the step level.
- Drop-off between steps is invisible until the season is over.
After: a measurable booth-sales cadence
- Multi-step sequences with delays and behaviour branches.
- Merge fields pull packages, history, and company context.
- A/B winners roll out automatically on high-volume steps.
- Step analytics show exactly where prospects leave the funnel.
Mail-merge sends once. Our sequences sell the floor.
| Capability | mytradeshow.ai sequences | Mail-merge tools | Manual follow-up |
|---|---|---|---|
| Multi-step cadences | Up to 12 steps with delays & conditions | Simple drips, fixed schedule | Ad-hoc reminders in a CRM |
| Behaviour branching | Opens, clicks, replies change the path | Same path for everyone | Rep decides case by case |
| Event personalization | Packages, history, sponsor tiers in copy | Name and company only | Custom per email, not scalable |
| A/B testing | Per-step subject and body winners | Campaign-level only, if any | No structured testing |
| Step analytics | Conversion between every step | Aggregate open/click rates | Gut feel from the inbox |
| Inbox & calendar | Real mailbox send + meeting pause | Marketing-tool from-address | Manual calendar invites |
Follow-up stopped living in spreadsheets.
“We stopped guessing follow-ups. Every prospect runs a branching cadence from our real inboxes, and the step report shows exactly where people drop. Meetings booked from sequences jumped 3× in one season.”
Stop sending one-off emails.
Build branching sequences with event-aware personalization, A/B every weak step, and track conversion between touches until the booth is sold.