Push notification strategy

Push is the most powerful channel an event app has and the easiest to destroy. One tap on a lock screen beats any email for immediacy — but every irrelevant push spends trust, and once attendees disable notifications, the channel is gone for the rest of the show with no way back. A real strategy starts with a send plan built before the event: the fixed sends (doors open, keynote starts, last chance for meetings), the triggered sends (your meeting starts in 15 minutes), and the reserve slots held for genuine news. It also sets rules — a daily cap per attendee, segmentation by default rather than blast-to-all, quiet hours, and a short list of people authorized to hit send. Segmentation is where most of the value hides: "your session starts soon" to registered attendees of that session outperforms a generic agenda reminder to everyone, and sponsors will pay more for a targeted push than a broadcast one. The common mistake is leaving push access open to the whole events team plus sponsors, which guarantees the blast-everything outcome. One honest nuance: the sends that perform best are usually service messages, not marketing — attendees tolerate promotion in their feed but resent it on their lock screen. Spend push on usefulness; sell the feed instead.