Corner booth is a corner booth is a stand located at the end of a row, open on two adjacent sides — one facing the aisle in front, one facing the cross aisle. The extra exposed side roughly doubles walk-by visibility compared with an inline booth of the same size, which is why corners usually carry a price premium.
Corners are the workhorse upsell of floor sales. The product is simple to explain — two open sides instead of one, more sight lines, more natural entry points — and the value is intuitive enough that most exhibitors accept a premium of typically 10–20% over inline rates without much persuasion. For small exhibitors who can't afford an island or peninsula, a corner is the affordable way to stand out, which keeps demand for corners reliably ahead of supply. Organizers can use that scarcity: corners are natural anchors for early-bird campaigns and rebooking offers, because "corners go first" is both true and motivating. There's also a floor-design lever here — shorter rows create more corners. Cutting long booth rows into shorter blocks costs some sellable area to extra aisles but manufactures more premium-priced positions, and depending on your rates, the math can favor more corners. That trade-off is worth actually calculating rather than guessing. The common mistake is exhibitors booking a corner and then walling off the second open side with a storage closet or a tall banner, paying the premium and then deleting the benefit. A gentle note in the exhibitor manual about keeping corner sides open saves everyone the disappointment.
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A corner booth is a stand located at the end of a row, open on two adjacent sides — one facing the aisle in front, one facing the cross aisle. The extra exposed side roughly doubles walk-by visibility compared with an inline booth of the same size, which is why corners usually carry a price premium.
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