Peninsula booth
Peninsula booth is a peninsula booth is a stand open on three sides, positioned at the end of a row with aisles on the front and both flanks, and one or more inline booths backing onto its rear wall. It sits between corner and island in visibility and price, and usually requires a larger minimum footprint.
The peninsula is the step-up product for exhibitors who've outgrown corners but can't justify island budgets. Three open sides give near-island visibility — visitors approach from the cross aisle and both side aisles — while the shared back wall keeps the footprint and the price below a full island. Organizers typically place peninsulas at row ends along main aisles, where the cross-aisle exposure is strongest, and price them between corner and island rates with a minimum size that reflects their prominence. One operational detail matters more with peninsulas than any other format: the back wall. The exhibitor behind the peninsula's rear wall doesn't want to face raw framing and cable trunking, so most shows require peninsula exhibitors to finish that wall cleanly and ban branding on it that would loom over the neighbor. Spelling this out in the exhibitor manual, with heights and finishing standards, prevents the single most common peninsula dispute during build-up. The nuance for buyers is that a peninsula's third side only pays if the layout leaves it genuinely open — a peninsula facing a low-traffic side aisle is a corner wearing a bigger price tag, so check what actually flows past each open side before signing.
Direct answer
A peninsula booth is a stand open on three sides, positioned at the end of a row with aisles on the front and both flanks, and one or more inline booths backing onto its rear wall. It sits between corner and island in visibility and price, and usually requires a larger minimum footprint.
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