Open rate (events)
Definition
Open rate (events) is the share of delivered emails recorded as opened — useful as a directional signal for subject lines and send timing, but easily distorted by privacy features.
Treat opens as directional, not gospel, especially after Apple Mail Privacy Protection. Pair with replies and meeting bookings. Obsessing over opens alone leads to clickbait subjects that hurt trust.
See what your booked-meeting rate could be.
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