Home feed (event app)

The home feed is the most valuable screen real estate in the entire event app, and most organizers under-manage it. Every open starts here, which means the feed decides whether attendees discover the matchmaking tool, see the sponsor's banner, or find today's keynote — or scroll past a wall of stale announcements and close the app. In practice, a working feed is time-aware (this morning's content in the morning, tonight's party in the afternoon), personalized where the platform allows (your next session, your pending meeting requests), and actively edited during the show by a named person with a content calendar. It's also sellable: feed placements are inventory, and sponsored cards in a well-run feed perform because they sit where attention already is. The common mistake is set-and-forget — loading the feed before the show and never touching it live, so by day two attendees are looking at day-one content and learn to ignore the screen. One honest nuance: feed engagement is easy to fake with volume. Ten cards a day gets more taps in your analytics than three, but it also trains people to skim. Fewer, sharper items with a clear next action beat a busy feed that's optimized for the vendor's engagement report.