Single sign-on (SSO)

noun · updated Aug 2026

Definition

Single sign-on (SSO) lets users access the event platform using an identity provider (Okta, Azure AD, Google Workspace) instead of a separate password.

SSO reduces login friction for enterprise exhibitor teams and organizers. Plan for guests without IdP accounts. Misconfigured SSO locks out operators at the worst moment — tech week.

Direct answer

Single sign-on (SSO) lets users access the event platform using an identity provider (Okta, Azure AD, Google Workspace) instead of a separate password.

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