Selling the show floor — the complete guide

House account

noun · updated Aug 2026

Definition

House account is a house account is a customer owned by the organization rather than an individual rep — often strategic renewals, government pavilions, or accounts requiring multi-team coordination.

House accounts reduce key-person risk on marquee exhibitors. Define who works them day to day and how credit is shared. Leaving house accounts unworked is a quiet revenue leak.

Direct answer

A house account is a customer owned by the organization rather than an individual rep — often strategic renewals, government pavilions, or accounts requiring multi-team coordination.

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