Exhibitor prospectus
Exhibitor prospectus is an exhibitor prospectus is the core sales document for booth space: the case for exhibiting, audience data, floor plan, booth options and pricing, key deadlines, and how to book. It's usually published when sales open for the next edition, often on site at the current one, and anchors the rebooking campaign.
The prospectus matters because it's often the only document a prospect's budget-holder ever reads. The person you talk to may love your show, but the CFO who approves the spend sees twelve pages, and those pages either make the business case or don't. That's why the strongest prospectuses lead with outcomes and evidence, who attends, what they buy, what past exhibitors achieved, before showing a single floor plan. In practice, the prospectus drives a rhythm: publish at or before the current show to catch rebooking momentum, arm the sales team with it for the following months, and keep a live version online as the floor fills, because an outdated floor plan in circulation creates awkward conversations. Pricing structure belongs in it plainly: rates per square meter, corner and island premiums, what's included and what's not. Hiding prices to force a call filters out busy prospects, not bad ones. The common mistake is writing it for yourself rather than the buyer, pages of show history and venue photos, thin on audience data and cost clarity. The honest nuance: testimonials and case studies in the prospectus only work when they're specific and checkable. "Great show!" quotes are wallpaper; "we wrote orders covering the booth cost by day two, here's who said it" is a sales document.
Direct answer
An exhibitor prospectus is the core sales document for booth space: the case for exhibiting, audience data, floor plan, booth options and pricing, key deadlines, and how to book. It's usually published when sales open for the next edition, often on site at the current one, and anchors the rebooking campaign.
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