Exhibitor NPS

Exhibitor NPS earns its place because it's comparable — across editions, across events in a portfolio, and roughly across the industry. A falling score between editions is a fire alarm even when this year's rebooking looks fine, because NPS tends to move before renewals do. The score itself is only half the instrument, though. The follow-up question — "what's the main reason for your score?" — is where the actual information lives: lead quality, move-in logistics, aisle traffic, cost creep. Organizers who read every verbatim and tag them by theme get a prioritized fix list for free. Two practical points. Survey the person who owns the budget decision, not just whoever scanned badges at the booth; their opinions often differ, and only one of them signs next year's contract. And keep the survey short and send it fast — response quality drops sharply once the exhibitor is back into their normal week. The honest limitation: NPS tells you direction, not magnitude of revenue risk. A detractor with a 200-square-meter booth and a detractor with a table-top count the same in the score. Weight your follow-up actions by account value, not just by the number.