Exhibition booth

The booth is the core transaction of the trade show business: the organizer rents hall space wholesale and sells it retail, sliced into booths. Everything else — sponsorship, matchmaking, conference tracks — is layered on top of that foundation, which is why booth revenue typically dominates a show's P&L. For exhibitors, the booth is a temporary storefront and the single largest line in their event budget once you add stand construction, staffing, and travel; the space itself is often only a third of total cost. That gap matters for organizers to understand, because an exhibitor deciding whether to return is judging the whole investment, not just your invoice. Booths come in standard configurations — inline, corner, peninsula, island — and in two supply models: shell scheme, where the organizer provides a basic built structure, and raw space, where the exhibitor builds their own. Which mix you offer shapes both your audience (first-timers need shell scheme; big brands demand raw space) and the look of your floor. The common mistake is treating all square meters as equal. A 9 sqm corner near the entrance and a 9 sqm inline in a back row are different products, and pricing them identically leaves money on the table.