Enrichment waterfall
Definition
Enrichment waterfall is an enrichment waterfall is a sequenced set of data providers tried in order until firmographic or contact fields are filled with acceptable confidence.
Waterfalls improve coverage without paying every vendor for every row. Stop on first high-confidence hit. Log provider provenance for compliance and debugging.
Go deeper
See what your booked-meeting rate could be.
Book a walkthrough More terms
All 624 terms