Demo station

A stand's conversation capacity is physics: if a demo takes eight minutes and you have two stations, you can properly engage roughly fifteen groups an hour, and everyone else walks on. That's why demo stations belong in the booth design brief as a numbered requirement, not a furniture choice — count backwards from your lead target to the stations you need. In practice, a station that works has a screen at standing eye height, angled to draw the aisle; a demo cut for the environment (three minutes to the interesting part, not the office-length thirty); its own power and a network plan that assumes venue wifi will fail — offline mode or a local fallback is the difference between a demo and an apology; and a capture step wired in, so the scan happens before the group disperses. The common mistake is running the full sales demo: on a show floor, the demo's job is to earn the meeting, not replace it. One honest nuance: your best demo staff aren't always salespeople — a fluent engineer often outperforms a fluent seller here, provided someone else handles qualification and capture beside them.