Definition
Deal stage is a deal stage is a named step in the sales pipeline that describes where a prospect sits today — for example outreached, meeting booked, in signature, or won — and what must happen before the deal can advance.
Stages make coaching and forecasting possible because everyone uses the same language for progress. Keep stage definitions objective (evidence of a next action) rather than hopeful labels. Too many stages create busywork; too few hide where deals stall. Align stage names with how your contracts and floor inventory actually close.
See what your booked-meeting rate could be.
Book a walkthrough More terms
All 624 terms