Banner placement (event app)

App banners are the most straightforward digital sponsorship there is: a defined slot, a graphic, a link, and a report. Their value depends almost entirely on where they sit and how often that screen is opened — a home-screen banner gets seen every time anyone checks the agenda, while a banner buried on a feature nobody uses is decorative. In practice, organizers sell banners by position and rotation (exclusive slot versus shared rotation), set artwork specs and deadlines early because sponsor creative always arrives late, and link each banner somewhere useful — a meeting-booking page or stand map beats a corporate homepage nobody acts on mid-event. The common mistake is overloading the app: a home screen with six rotating banners feels like a free news site, annoys attendees, and dilutes every sponsor's share of attention while devaluing the slot you'll try to sell next year. Cap the count and defend the cap. One honest nuance: tap-through rates on event-app banners are modest — the app is a utility people use with intent, not a browsing space. Sell banners honestly as visibility and wayfinding for the sponsor's presence at the show, not as a click machine, and pair them with placements that drive action, like sponsored sessions or push notifications.