Attendee profile

The attendee profile is where a tradeshow stops being a crowd and starts being a set of individuals you can actually serve. A rich profile lets you recommend the right exhibitors, suggest sessions worth their time, and put the right two people in the same meeting slot. A thin profile — name, email, ticket type — lets you do almost none of that. Most profiles are built in layers: registration answers first, then enrichment from external data sources, then behavior captured during the event itself. That last layer is often the most honest one. What someone clicks, visits, and books tells you more than what they typed into a form in thirty seconds. The common mistake is hoarding fields you'll never use. Every extra registration question costs you completion rate, and every stored field carries privacy obligations under rules like GDPR. Ask only what drives a decision — matchmaking, content, follow-up — and let enrichment and behavior fill the rest. The other trap is letting profiles rot between editions. A job title from three years ago misleads your matchmaking engine more than an empty field would. Treat profiles as living records: refresh, verify, and prune them each cycle.