Cost per qualified meeting
You don't buy square metres. You buy conversations.
Here's what each one actually costs you — and how many have to close before the show pays for itself.
Your inputs
€
€
Team on site
3 people
€
€
€1,335
Cost per qualified meeting
€475
Cost per meeting held
10
Deals to break even
Team time is often the largest line — and the one missing from the rate card.
Slots available, meetings held, and qualified conversations.
Fig. A
Meetings funnel
| Slots available | 108 |
|---|---|
| Meetings held | 59 |
| Qualified | 21 |
Cost breakdown across space, build, travel, marketing, and team time.
Fig. A
Where the money actually goes
| Space | €5,040 · 18% |
|---|---|
| Stand build | €12,000 · 43% |
| Travel + hotel | €2,700 · 10% |
| Marketing | €2,000 · 7% |
| Team time | €6,300 · 22% |
The maths — every coefficient shown
Hard costs[your input]space + build + marketing + travel = €21,740
Working days[our estimate]from prep model = 14 d
Total commitment[your input]hard + time = €28,040
Cost per qualified meeting[your input]€28,040 ÷ 21 = €1,335
Space is 18% of the bill. The rest is people and time — priced against how many of the right people you actually meet.
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Your numbers, laid out for the conversation where someone asks whether the show is worth it.
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