Le playbook du plan de salle sold-out
Douze leviers pour remplir votre plan de salle en six semaines — avec les données, les scripts de prospection et une campagne exemple complète derrière chacun.
The Sold-Out Floor Playbook
The economics of unbooked booth-hours, and the curve that predicts a sold-out floor.
Behaviour beats stated interest. How to score every attendee on what they actually do.
Observe → score → propose → book → rebalance. The cycle that runs while you sleep.
Multi-touch outreach, prioritised by live demand — with the exact message cadence.
Tiered inventory, proof-of-value tracking, and the nudge that lifts renewals 45%.
Why follow-up decays by the hour, and the sequence that captures it automatically.
A full six-week campaign, week by week, with the real numbers at each stage.
A copy-paste plan to run the whole playbook on your next show.
We stopped treating matchmaking as a feature attendees use and started treating it as a process that runs whether they log in or not.
The six-week rollout in chapter eight is the first event plan I've ever been able to hand to someone and have them just run it.
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